BENEFITS OF APPLICATION OF VIRTUAL REALITY TECHNOLOGY IN MARKETING

30/07/2021

Virtual Reality in Marketing (VR) and Augmented Reality (AR) are predicted to create a revolution in the e-commerce industry, with an estimated value of up to 150 billion dollars in 2020 (Warc Toolkit, 2017). According to Warc, the development of VR virtual reality technology and augmented reality will make it easier for brands to connect emotionally with consumers.

Virtual reality devices will bring customers completely new experiences in a 360-degree space, which is forecasted to be the main marketing trend that strategic planners will aim for in the near future.

According to David Tiltman, Head of Content at Warc, “VR and AR are not new technologies – but 2018 has seen them really emerge as promising marketing platforms. A lot of money is currently being invested in virtual reality technology as brands look for new ways to engage customers. As the marketing market becomes more competitive and more people refuse to receive marketing messages, the value of the brand experience can diminish. That is the advantage that led to the development of virtual reality in marketing

Jason Warnes, Digital Marketing Partner of Deloitte Digital adds, “Disruptive digital technologies, such as VR and AR, are being used to rapidly define, develop, and deploy new experiences from That helps drive the customer journey. Although there are still technological barriers, VR is still seen as a new opportunity to interact with customers and understand more about their behavior and preferences.”

Here are the factors that help VR and AR make a strong impact on the marketing industry are:

  1. Real estate, retail, and travel brands are early adopters of VR:

In Vietnam, virtual reality tours – VR or 360 videos are not too strange for most high-end real estate investors such as Vingroup, FLC, TNR, Bitexco… VR for customers when the real estate sector in Vietnam is reshaping people’s lifestyles, so VR has given their customers the best sense of how their own lives will take place in the future. near future when the works are completed and put into use. Thereby creating a significant influence and impact on customers’ purchasing decisions as well as customer’s sympathy with the brand.

Virtual reality in marketing could revolutionize e-commerce, increase the possibilities and opportunities of selling products, and has significant potential in the tourism, hospitality, design, education, and engineering industries. and health care. In the field of travel, technology, VR gives people who are about to travel with images of their destinations, hotels and accommodations. Meanwhile, shopping, retail could become one of the potential markets VR’s leading virtual reality application, allowing connected consumers to experience the environment full retail from their own home.

  1. VR is more than just a virtual gallery, it’s a medium for storytelling and premium experiences:

Two factors have brought virtual reality to a new level: in 2018 many high-configuration terminals appeared on the market, along with the popularity of smartphones that bring experience to customers. High-quality images reach the majority of people. As technology evolves, pioneering brands will want to share the most amazing experiences with their customers, giving them the ultimate emotional experience and reducing distractions from TVs, websites or other apps. .

  1. Studies confirming VR’s potential for emotional connection:

A study by ad technology company YuMe and research firm Nielsen using neuroscientific techniques found that VR elicited 27% higher emotional engagement than in 2D environments and emotional engagement 17% higher exposure than flat screen 360-degree video. Additionally, VR viewers connect emotionally 34% longer than when they watch the same content in 2D and 16% longer than when they watch it in 360-degree video on a flat screen.

  1. VR adds a new dimension to brand engagement with celebrities or influencers (KOL):

Brands can leverage virtual reality to engage consumers and test and explore new business models. Livestream facebook or youtube is now shown in 360 format, which will give users a better feel and connection with the characters and content of the experience. In June 2016, Absolut Vodka unveiled a mobile virtual reality app to successfully advance its mission of delivering a unique nightlife experience.

  1. Many brands have rethought AR – Augmented Reality after Pokémon GO was born:

A remarkable development The surprise of Pokémon GO is considered a tipping point for AR. Launched in July 2016, Pokémon GO downloads hit 50 million installs that month. Looking to the future, marketers will face two opportunities around AR: First, the visuals displayed in AR will become very popular with audiences, as more games and apps rely on AR. AR, as Pokémon GO appeared. Second, pre-programmed parameters, brand experience. Fashion and beauty companies, for example, may allow shoppers to ‘try on clothes and cosmetics’ online.

  1. AR stimulates product testing:

Cosmetics group L’Oréal, has explored several technologies to provide greater convenience and personalization. Perhaps the group’s most popular foray to date is Makeup Genius, a mobile app that turns a smartphone camera into a virtual mirror that allows consumers to ‘try on L’Oréal Paris products’ scan in a ‘store’ online. The app has been downloaded more than 16 million times.

 virtual reality in marketing

  1. AR allows marketing campaigns to reach more consumers:

Augmented reality can be easily projected and shared through mobile devices. That makes more sense for marketers because it changes how, when, and where consumers can engage with brand marketing experiences. It also opens the door to technology like visual search. AR also relies on existing mobile behaviors that customers are comfortable with, such as using a camera.

Currently, VR PLUS is one of the leading units in applying virtual reality in marketing, with rich and valuable virtual reality content such as: 360 video, virtual reality tour, 360 showroom… If you really want to make a breakthrough in your brand marketing campaign, contact us immediately.

Some 360 ​​technology application solutions, virtual reality may interest you: 

And experience our products here.

For more information, please contact: 

    • VR PLUS – The leading virtual reality, augmented reality solution in Vietnam.
    • A trademark owned by HM Group.
      Email: hello@vrplus.vn
      Hotline: (+84) 963.186.388
      Website: www.vrplus.vn

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