Virtual reality can boost retail in the short term – but it needs to be more accessible to provide a springboard for even greater growth in the future. However, as in many similar cases before, virtual reality technology is an effective solution for retailers in sharing a rich shopping experience with customers.
New technology makes it easier for customers to access virtual brands
Virtual reality in retail is predicted to become a big step forward in the commercial world, shaking the whole industry. Why? Because it will remove the limits of space and time, so that retailers can dream of any experience or interior design, even if it goes against the rules of physics.
However, the concept of a “virtual room” experience was very popular. Whereas augmented reality only reconstructs and augments the real space, and this is purely immersive. Undoubtedly, brand experiences are great for virtual brands, and retailers have to think about how to create engaging, enjoyable shopping journeys.
The disadvantage of this technology is that it requires hardware, so it is not easily replicated (at least until the majority of customers have the necessary equipment, which is certainly not possible anytime soon). okay).
Due to this requirement, customers still need to be physically present at one location, so it can be interpreted as “in-store” technology, which will be difficult to integrate into the multimedia business and even online business. However, two-thirds of customers in the United States expressed interest in this prospect. And with Facebook buying a leading producer of this technology, one can believe that companies can find a way to close this gap.
Virtual reality technology is not entirely new, but developers continue to improve hardware every day. In terms of technology, the Oculus Rift is one of the pioneers, but Google Cardboard and Samsung Gear VR have followed with more affordable prices. For example, Google Cardboard is simply made up of pieces of cardboard and companies will print their names on it. This device converts a smartphone into a virtual reality headset with 2 lenses and 1 magnet.
These devices make it easy for retailers and customers to experience virtual reality, so we can expect virtual reality to become more popular as the cost is improved. reduced. And thanks to that, virtual reality will be brought outside the store space.
Exciting examples of virtual reality in retail
In the future, experts predict virtual reality experiences will become more and more popular with many products such as “holiday”, “wedding”, or “driving test” to promote services and products. Fashion and Vehicles are two categories where virtual reality is growing rapidly.
For example, Westfield Mall used virtual reality glasses to introduce their latest fashion collection to the store.
One of the most interesting examples is the fashion company North Face. Using virtual reality technology, they teleport customers to Yosemite National Park while they are shopping in the store. They use photos taken by 360-degree cameras and 3D stereoscopic machines. The company claims this is a great way to expand their story in the world of discovery.
Lexus car company uses the Oculus Rift virtual reality glasses so that customers can experience virtual driving on their new products, in a more “real” way than with conventional driving simulators.
Another car company, Volvo, uses Google Cardboard technology to give customers the feeling of being in the car and on the road. Virtual reality videos cover different terrains, taking customers on an immersive experience trip. Thanks to the mobility of technology, this experience can be brought outside the showroom space.
Virtual experience on Jaguar Land Rover is a combination where the user doesn’t need a glasses or a device here, but the system will recognize their actions and react accordingly.
The potential of virtual reality technology in different retail industries
An important thing when considering the potential of the companyVirtual reality technology in a particular retail sector is to see if the field is “mature” enough for this technology. For example, the success with the Automotive sector is that this industry has been closely linked to technology and innovation. Sectors such as Beauty and Fashion are known for their efforts to “set the trend”. With the Interior and Design industry, virtual space can move the client’s imagination and can be used in planning.
And of course for other areas like Food and Grocery, virtual reality will be less effective.
In addition to the above utilities, check out what VR – virtual reality technology can do in VR products and services .
Some solutions to apply 360 technology, virtual reality that you may be interested in:
- Technology application solution 360 degree tour for hospitals
- Tour 360 application solution for Showroom in retail sector
- Tour 360 application solution for restaurants, hotels, resorts.
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